![]() The answer is simpler than you might think: Encourage as many customers as possible and pre-screen before encouraging them to write a review. How can you get lots of positive reviews to protect your business from negative reviews? If you have an average 5-star Yelp rating based on 5 reviews-each of which gives your business 5 stars-and you get hit with a 1-star review, your average rating will drop by an entire star to 4.0 stars overnight.īut if that same 5-star Yelp rating is based on 10 reviews instead of just 5 reviews, then that 1-star review will drop your average down to 4.5 stars instead of 4.0 stars.īetter yet, if your 5-star Yelp rating is based on 15 reviews, then your 5-star average will remain 5.0 stars, since the total review average of 4.75 will round up to 5.0 stars on Yelp. It takes a lot of positive reviews to drown out just 1 negative review There’s only one way to protect your business from negative reviews that has a lasting, long-term impact: Drown them out with positive reviews. Whether or not you remove a Yelp review that’s hurting your business today, you’re going to have more negative reviews to deal with again in the future. Improve the Online Reputation of Your Restaurant or Bar in 3 Simple Stepsģ Steps to Managing Negative Online Customer Reviewsįor local business information on 15 million businesses, visit reviews are a fact of life in our modern digital world. How Outdated Business Listings and Bad Online Reviews Are Hurting Your BusinessĬrisis Communications Lessons from Union Street Guest House Given the importance of reviews in the customer decision process, this is one of the most effective ways to spend your marketing dollars. It’s just an added incentive to help employees remember to ask for a review. At our company we saw the number of reviews rise after implementing an incentive program where employees receive a cash bonus for any reviews (for example, 3 reviews=$100 15 reviews=$750).Ĭhoose whatever kind of bonus and program makes sense for your business. ![]() Make sure that all customer service and sales employees understand the importance of soliciting reviews from the customers they work with. Make Reviews a Part of Your Work Processes ![]() This simple act will turn a satisfied customer into an incredibly loyal evangelist.Ħ. ![]() In addition, you can even surprise a top reviewer by sending them a discount code or freebie after they’ve posted a review. If the review site allows it, thank each person who reviews your product or service. Monthly giveaways, where you choose one reviewer at random, are effective ways to encourage reviews, and there’s no semblance of a transaction where you are paying for a review. You just need to make sure your offer is for writing a review, and not for writing a good review. Offering a small incentive is a good way to show your appreciation. Sometimes even your most satisfied customers need some extra incentive to take time out of their busy schedule to write a review. The Biggest Mistake I Made in My Business – And What I Learned From Itġ0 Invaluable Tools for Running a Small Businessĥ0 Inspirational Quotes for Entrepreneurs and Startups Yelp offers downloadable “Find us on Yelp” banners that you can use on your website or print out for your store. Put direct links to your review profiles in multiple places for example, a follow-up email, newsletter, and your website. That’s why you need to ask them to post a review and make it as easy as possible for them to do so. ![]() Unless someone has a negative experience to share, the average customer is not going to look for ways to leave your company a review. The next time a customer compliments you via email, phone, or in person, mention that you’d appreciate if they left the same feedback in an online review on Trustpilot, Yelp, or the review site of their choice. ![]()
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